Always learning.

January 6, 2016

For those who are published—no matter how, just are your books for sale? Good, you’re published. Now back to what I was saying…

For those who are published, it is an important part of your job as an author to realize that with a product on the shelves (virtual or otherwise) you are a business. And as a business you need to be mindful of what is and isn’t working to grow your brand/product/service.

I am sure there are many things I am doing wrong as I flounder my way towards knowing what I’m doing. One thing I am doing right is listening to myself in regards to the covers and the message I want them to send.  I will say there isn’t anything inherently wrong with my previous cover. It just wasn’t right for the book it was attached to. More importantly, it says nothing about me, the author and my personal style. I’m not the half-naked man on the cover kind of girl. Are they nice to look at? Yes and for some books, that is exactly the kind of cover needed.

I love world building. LOVE IT! If I could, I’d happily make a career of writing concepts for other writers. (Seriously, if there is a job doing just that shoot me a message. I’m asking…for a friend.) Honestly, my worry is often tied into how to blend romance into the vast worlds I’ve built. I need my covers to reflect that this isn’t a typical (whatever that means to you) paranormal book. I’m just getting started on this universe that I’ve built and don’t want to be backed into a corner by the message my cover sends.

I know covers can make or break a book. Cover fiends like myself will buy a book based on “oooh, shiny!” only to find out in some cases we were taken for the sparkly fiends we are. I won’t hide it. I’m a cover whore. I have purchased more than my fair share of blah books with AH-MAAAZING covers.

Honestly, a naked guy on a cover isn’t unique enough for me to buy a book. It has to speak to me on some level. I watch porn, a shirtless man means and does absolutely nothing for me. Shirtless men can catch my eye, in passing at least, but rarely do I linger for a fifth look. 😛

My growth in marketing is tragically slow. I’m working on it, but with so much other stuff on my plate (truly no different than other authors with day jobs, kids and other familial obligations) it’s hard to absorb what I need to learn between deadlines and the frequent illnesses I had last year. Honestly, 2015 was the year of sickness. And lucky me got to ring in the New Year with a supposedly simple surgery that my body refuses to bounce back from. Apparently, complications are a part of my medical life.

I’m making more strides this year to truly understand what it means to brand myself. I expect growing pains, more than enough complaining (probably from me), but hopefully if I learn what the hell I’m doing. Maybe one day I can take this from a gig I do for the love of it to a gig I do for love, sanity, and financial stability. Nothing happens overnight, so wish me luck.


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